Guest Contributor: Amanda Yanchury
Follow on IG: @cause.i.run
Amanda Yanchury is the founder of Cause I Run, a new sustainable activewear brand that gives back. She’ll launch a Kickstarter campaign on April 21, 2016, to fund her first round of production. Learn more here!
Expectations are at the root of a lot of pain, hurt, worry, and frustration in our lives. I expect my boyfriend to call me when he arrives safely after a flight somewhere. I expect my best friend to keep in touch regularly. I expect my train to arrive on time… Okay, maybe a little farfetched but these expectations are normal, and everyone has them. As humans, we tend to put people in boxes and keep them there- at least in our minds. Even though we know that this is irrational; we still like to categorize them despite the fact that people are complex, and they change.
For a long time, what held me back from launching a company were the expectations other people in my life had for me. Writing it out like this makes it sound silly – of course I should follow my gut and my heart and do what’s best for me. But at the end of the day, it’s really hard to take a completely different path when your support system is expecting something else from you. My dad has always called me a “cautious risk taker.” I tend to get a wild idea into my head, think and plan for it for months---or sometimes years to make sure I have things exactly right, then finally take the leap. This typically is a point of pride for him, and for me as well. While I’m lucky to have had the opportunity, love, and support from my family, there’s something so different about what I’m doing now, that I’m worried about not getting that affirmation from these very important people.
Who Am I?
A little background on me: I have a Bachelor’s degree from a small school in the Midwest, in Political Science and Communications. I work in communications, and received my Masters in Strategic Communication Management. Why, then, would I ever think that I could or should start my own line of activewear? I don’t have a fashion background or an MBA: this is out of left field!
What We Do!
And yet, for me, it’s what makes the most sense. I’ll be able to do something that’s completely mine, I’ll see it succeed or fail, and know that either way, it’s because of what I did or did not do. And even if it doesn’t go the way I want it to, it’ll be worth it for me to try. Furthermore, I will use my strategic communications skill set and my advocacy-driven mindset to propel a lot of what is required in this business. For example,(our clothes give 10% back to charity).
At the End Of the Day ...
There will always be people who don’t understand why I’m taking this crazy risk. And that’s OK. I too am human, and do have expectations for others as well. So I get it. But I’m learning that as long as I intrinsically feel good about what I’m doing, then that’s all that matters. If I am important to those people, they’ll follow along. They’ll comfort me if I fail and they’ll celebrate with me if I succeed. Maybe their expectations of me will change in the long run – or maybe they’ll have been right all along. Either way, it’s OK to break the mold and take people by surprise.
What’s holding you back? Do you fear what people will think of whatever it is you want to do from your life?
Support Cause I Run's kickstarter here: https://www.kickstarter.com/projects/causeirun/cause-i-run-sustainable-activewear-that-gives-back
Three women going through life.